Designingstoriesthatinspire

We combine strategy, storytelling, creativity and innovation to bring to life tailor-made communication solutions that help companies grow, transform and create lasting value.

Designing

storiesthat

We combine strategy, storytelling, creativity and innovation to bring to life tailor-made communication solutions that help companies grow, transform and create lasting value.

inspire

Driving growth and change while creating value for brands, business & people.

We are a B Corp certified company specializing in communication and strategic consulting, with a focus on sports & outdoor, lifestyle, and sustainability.

With 7 vertical units working in synergy, we manage every project from idea to execution, creating solutions that last.

Our 7 Units

01

Advisory Lab

Consultancy & Strategy

Strategic Consulting
Communication Strategy
Innovation & Business Transformation
Brand strategy & Positioning
Data & Analytics
Market & Trend Research

02

GML Comm

PR & Print Office

Defining PR Plan
Event management and press trips
Interviews and speaking opportunities
Digital PR and Influencer Marketing
Press review and reporting
Partnership and co-marketing activities
Media planning

03

GML Studios

Creativity & Content Production

Brand Identity
Naming and Tagline
Visual Identity
Art Direction
Motion Design
Content Production

04

GML Digital

Digital & Tech

Social Media Marketing
Social Media Training & Personal branding
Performance Marketing
Marketing Automation
UX Design & CRO
Website Development
Ecommerce Development
Generative AI

05

GML Events

Experience & Events

Event organization
Brand Experience
Brand Activations
Conference
B2B Trade Shows

06

ESG Lab

Sustainability Consultancy

ESG Strategy Assessment and Development
ESG Communication and analysis of green & social claims
Sustainability Report and Impact Report
B Corp Certification and Gender Equality Certification (UNI/PdR 125)
High social and environmental impact projects
Events, Training and Internal ESG Workshops

07

GML Talent

Talent & Influencer Marketing

Influencer Marketing
Collaborations with influencers
Content creator
Talent Management
Speaker opportunities

Works

Patagonia

Ocean Campaign

Patagonia

Ocean Campaign

On World Oceans Day, Patagonia launched a global campaign dedicated to ocean protection. Green Media Lab supported the brand by amplifying the initiatives through press releases and by organizing two press trips in Italy and Iceland with selected national media outlets.

Vibram

Launch Visual for N-Oil & Ecostep

Vibram

Launch Visual for N-Oil & Ecostep

We took inspiration from Vibram’s iconic “Carrarmato” sole to create visuals blending nature and innovation, paying tribute to the brand’s most representative symbol.

Birkenstock

Zurich Exquisite Limited Edition

Birkenstock

Zurich Exquisite Limited Edition

For the launch of the Birkenstock Zürich Exquisite Limited Edition, we created a dedicated photoshoot and bespoke packaging, marking the model’s 50th anniversary with a limited run of 1,200 numbered pairs. The project highlighted the brand’s authenticity and heritage, turning a classic into a collector’s edition.

North Sails

Marco Oggian Collab

North Sails

Marco Oggian Collab

For the opening of the new store and the collaboration with Marco Oggian, we managed media relations and content during Milan Design Week. A press breakfast and an exclusive evening event engaged journalists, creators, and VIPs, generating high-impact coverage.

Vans

Orefici Opening

Vans

Orefici Opening

We organized the Vans event for the 'Together as Ourselves' collective show. This show was an opportunity to highlight the brand's commitment to the LGBTQIA+ community and the value it brings to art and society in general.

Fendi

Sustainability Website Optimization

Fendi

Sustainability Website Optimization

We supported Fendi in the redesign of its sustainability website, reorganizing content and enhancing the user experience in close collaboration with the Sustainability team.