#BeGreen project

We developed the #BeeGreen project with Donna Moderna, a magazine published by the Mondadori group. 

The aim was to raise awareness of the importance of biodiversity and of the role of bees, inviting the public to adopt more sustainable lifestyles.

We worked on creating a CO2 saving challenge on the AWorld app, launched by Donna Moderna to involve as many users as possible. Once the goal was achieved, Donna Moderna collaborated with Alveari Urbani to install 17 beehives in Milan.