Le bottle free zone

For BWT, a leading company in the water treatment technology sector, we created an integrated communication strategy to tell the story of Bottle Free Zones, public or private areas that have set the ambitious goal of eliminating the use of single-use plastic.

As Green Media Lab, we supported the brand in the conception and creation of a cross-media content strategy: as well as creating video reports on the Bottle Free Zones, we also organised press experiences and employed journalists and content creators to expand the reach of the project.