Patagonia mission statement campaign

To inspire the progressive public of Milan and raise awareness around Patagonia’s mission, we created media and social media resonance by involving journalists, industry representatives and the public in 11 themed events organised over a few days.

The preview launched during the Milan Fashion Week, the opening of a second-hand shop for two days and the creation of a high-impact graphic installation marked the début of Patagonia in Milan and the beginning of its success in Italy.