Communication campaign Il Gusto Dei Tuoi Sogni

At the heart of our communication for Fiordifrutta lies a captivating concept - the world of dreams. In this ethereal realm, boundless possibilities unfold, and desires and hopes materialize in playful and imaginative ways. Embracing this dreamlike dimension, Fiordifrutta becomes the sanctuary for everyday dreamers, inviting them to immerse themselves in a place where they can freely be themselves and indulge in daydreams.

Our latest commercial artfully conveys the essence of Fiordifrutta - the genuine and unadulterated flavors that connect you to nature's pure simplicity. With each delightful taste, our exquisite confiture transports you on a journey of goodness and nature. As you savor the distinctiveness of Fiordifrutta, you'll feel as if you've been transported to the very orchards from which the fruits are lovingly harvested.

Allow us to transport you to this dreamlike world, where every jar of Fiordifrutta embodies the essence of nature's bounty, bringing joy and fulfillment to your senses. Discover a realm where dreams and reality intertwine, and the delectable taste of Fiordifrutta becomes a conduit to the magic of nature.

To effectively capture Fiordifrutta's diverse target audience, we portrayed the concept through two distinct perspectives. One revolves around active and fitness-oriented individuals, while the other centers on a young family environment, comprising of young parents and their child. In both scenarios, our characters embark on a tantalizing journey to taste the product, transporting them to an enchanting world of nature's pure freshness and vitality.

However, just as they are immersed in this dreamy dimension, a sudden noise or a call from the real world snaps them back to reality. This clever interplay between the dreamlike escape and the return to the present brings an engaging and relatable narrative, leaving a lasting impression on viewers from both spectrums of Fiordifrutta's audience.

Introducing our claim, "II Gusto dei Tuoi Sogni" (the taste of your dreams). With this evocative concept, we aim to convey that Fiordifrutta brings an enduring sense of positivity to your every day. It's the sheer pleasure that elevates your senses, transporting you to a world of endless possibilities and delightful dreams. Embracing Fiordifrutta, daily dreamers find their sanctuary, a place where they can truly be themselves and indulge in perpetual daydreaming. Let the extraordinary taste of Fiordifrutta be your constant companion, adding a touch of magic to every moment.

During the creation of the video for "II Gusto dei Tuoi Sogni" we also strategically produced a series of campaign shots. These captivating visuals are intended to be disseminated across the brand's digital channels, effectively capturing and portraying the essence of the concept. By utilizing these campaign assets, we aim to reach a broader audience, enchanting them with the various facets of our concept. Together, the video and campaign content work harmoniously, guiding viewers into the dreamlike world of Fiordifrutta, enticing them to savor the extraordinary taste and embrace the pleasure of daydreaming.